About Us

Lume…

’light of’…

“Bring the LUME” bellowed my Granddad.

With panache, a bottle of wine was placed in the heart of the table.

Wine. Light. LUME.

“Bring the LUME” bellowed my Granddad.

With panache, a bottle of wine was placed in the heart of the table.

With panache, a bottle of wine was placed in the heart of the table.

Wine. Light. LUME.

Wine. Light. LUME.

GIUSEPPE GULLO

I stem from a family of wine producers in Mount Etna, which is the most fertile soil region in Sicily, with most of my childhood spent on a vineyard. The world of wine fascinates me because it’s never stagnate, especially the new generation of wine makers. Wine is approachable again and made to be sipped, enjoyed and debated, rather than compromising on quality in favour of economics.
My career in London began with Classica International-a Wine Distributor and Producer based in Tuscany. We opened Negozio Classica Wine Bar & Shop in Notting Hill and within 3 years expanded to a second location in Primrose Hill.
In 2010 I set up a wine bar in Covent Garden called Dalla Terra, followed by Project Managing a bar in Notting Hill for the Region of Friuli. This lead to Li Veli Wine Bar & Bistro in Covent Garden – a Puglian producer in which I was hired as Operations Manager.
I am now partnered with Sardinian Wines – a small, independent wine distributor that specialises in biodynamic wines from all over Italy with a unique focus in the Region of Sardinia.
We believe in shaking hands with producers and aficionados who are open to new possibilities. There’s more to sip than the ubiquitous Pinot Grigio!
Our Manifesto:

Biodynamic. Ethical. Seasonal.  

GIUSEPPE GULLO

I stem from a family of wine producers in Mount Etna, which is the most fertile soil region in Sicily, with most of my childhood spent on a vineyard. The world of wine fascinates me because it’s never stagnate, especially the new generation of wine makers. Wine is approachable again and made to be sipped, enjoyed and debated, rather than compromising on quality in favour of economics.
My career in London began with Classica International-a Wine Distributor and Producer based in Tuscany. We opened Negozio Classica Wine Bar & Shop in Notting Hill and within 3 years expanded to a second location in Primrose Hill.
In 2010 I set up a wine bar in Covent Garden called Dalla Terra, followed by Project Managing a bar in Notting Hill for the Region of Friuli. This lead to Li Veli Wine Bar & Bistro in Covent Garden – a Puglian producer in which I was hired as Operations Manager.
I am now partnered with Sardinian Wines – a small, independent wine distributor that specialises in biodynamic wines from all over Italy with a unique focus in the Region of Sardinia.
We believe in shaking hands with producers and aficionados who are open to new possibilities. There’s more to sip than the ubiquitous Pinot Grigio!
Our Manifesto:

Biodynamic. Ethical. Seasonal.  

Paolo Moro

Paolo was born into the industry, with an aunty running one of the landmark hotels in Sardinia in which the entire family were involved.
When he was 19, he made the big leap to London. This is where he learned a more modern way to see food. His creations give a nod to the traditional, but are brushed with a contemporary twist.